SellerApp
19 Case Studies
A SellerApp Case Study
Reelskin, a premium private-label tattoo practice skin brand, was struggling to break through in the U.S. Amazon market despite strong product quality. As its listings lacked trust signals and its PPC efforts relied on broad, inefficient keywords, sales stalled, ACoS stayed high, and inventory demand was hard to match. The founder wanted a reliable partner to manage advertising while the brand focused on strengthening operations.
SellerApp stepped in with a full-funnel Amazon PPC and listing optimization strategy, including exact-match keyword targeting, negative keyword layering, Brand Tailored Promotions, Sponsored Brand/Display/Video campaigns, Google Ads traffic, and refreshed A+ content and product imagery. The results were strong: ad revenue grew 941% to about $30,000, total sales rose 241% to over $47,000, impressions increased from 91,865 to 1.77 million, ACoS fell from 48% to 35%, and conversion rate improved from 8.9% to 10%, helping Reelskin jump from BSR #400 to #36.