Case Study: Puppy Cake scales to $2 million with SellerActive by Cart.com

How Puppy Cake Uncovered Hidden Opportunities and Scaled to $2 Million with Cart.com

Puppy Cake, a dog cake and ice cream mix company founded by Kelly Costello, needed a reliable e-commerce platform to support both its direct-to-consumer and wholesale stores as it scaled. After problems with previous platforms, the company turned to SellerActive by Cart.com for better inventory management, B2B functionality, protected logins, and reporting.

SellerActive implemented a multi-store solution that unified inventory across Puppy Cake’s retail and wholesale sites and integrated with Katana MRP through custom middleware. The result was major operational efficiency gains, including savings of tens of thousands of dollars, faster reporting, and support for rapid growth to more than $2 million in sales while keeping costs manageable.

Puppy Cake

Kelly Costello

Puppy Cake