Case Study: Universal Christmas achieves profitable, competitive holiday sales with SellerActive automated repricing

How one decoration business uses automated repricing to shine bright during the holidays

Universal Christmas, a holiday decorations retailer founded in 2011, faced growing e-commerce complexity—managing product data, online listings, inventory and pricing across multiple marketplaces, especially during the Q4 rush. To address these challenges, Universal Christmas chose SellerActive and adopted SellerActive’s multichannel e-commerce tools, primarily using automated repricing and inventory control.

SellerActive implemented automated repricing strategies plus seamless inventory and order management across seven marketplaces, helping Universal Christmas maintain competitiveness and protect profitability during peak seasons. The result is smoother holiday operations, improved ability to scale sales across channels, and more reliable on-time delivery to a growing base of satisfied customers thanks to SellerActive.

Universal Christmas

Alec Prianti

Universal Christmas