Case Study: adidas achieves higher advertising ROI with SellerActive by Cart.com

How adidas Leveraged Cart.com for Optimal Results

adidas, the global sportswear brand, was looking to unlock untapped sales potential while improving conversion rates, lowering customer dissatisfaction, and optimizing CPC bids and ROI across its online channels. To address these goals, adidas worked with SellerActive by Cart.com and used automated feed management through Cart Feed Marketing.

SellerActive implemented a solution that improved product categorization, enabled cost and revenue analysis by channel, and streamlined the removal of unprofitable items from shopping feeds. The result was stronger regional and global optimization, with adidas able to manage multiple shops and channels at once, synchronize feed data across continents, and give priority placement to top-performing products to maximize ad ROI.

Adidas