Case Study: Dollar Hobbyz achieves 68% revenue growth with SellerActive

Hobby Business Puts Inventory Management on Remote Control

Dollar Hobbyz, an online hobby shop run by twin brothers Bradley and Richard Arkell, was overwhelmed as sales exploded—manually updating listings across marketplaces and their website led to time-consuming work and frequent oversells. To address multichannel inventory and pricing challenges, Dollar Hobbyz turned to SellerActive and implemented its pricing, inventory management, order management, and shipping services.

SellerActive automated the tedious tasks, allowing Dollar Hobbyz to scale: revenue grew 68% from 2013 to 2014, orders rose 102%, and costs fell 75%, while the company expanded onto new channels like Amazon. Dollar Hobbyz credits SellerActive’s scalable platform with preventing operational collapse and giving the founders time to focus on growth.

Dollar Hobbyz

Bradley Arkell

Co-Owner