Case Study: Luxury Skincare Company achieves stronger Amazon growth with SellerActive by Cart.com

Cart.com Boosts Amazon Growth for an Established DTC Brand

A luxury skincare company with strong direct-to-consumer and prestige retail presence was struggling to grow on Amazon, where unauthorized sellers were hurting revenue and channel conflicts made it difficult to optimize merchandising, advertising, and brand presence. The company turned to SellerActive by Cart.com for marketplace support and guidance on improving its Amazon strategy.

SellerActive implemented refreshed product pages, updated Brand Store layouts, stronger ad units, and video content to improve visibility and engagement. It also removed unauthorized sellers, shifted focus to exclusive offerings like custom products and bundled kits, and expanded advertising beyond branded terms to attract new-to-brand customers while maintaining strong ROAS. SellerActive additionally supported inventory flow during peak seasons and supply disruptions, helping speed FBA replenishment and reduce stockouts.