Case Study: Vermont Teddy Bear achieves Amazon advertising success and brand growth with Seller Labs' Ignite

Vermont Teddy Bear - Customer Case Study

Vermont Teddy Bear turned to Seller Labs as it scaled its Amazon business and faced the growing complexity of Amazon advertising, fulfillment changes, and widespread misinformation about best practices. VTB uses Seller Labs' Ignite as their Amazon Advertising solution and needed tailored tools and expert guidance to test strategies and build the brand rather than relying on one-size-fits-all approaches.

Seller Labs provided Ignite and ongoing insights (including its Weekly ICYMI news roundup) to help Vermont Teddy Bear optimize advertising and stay on top of Amazon’s rapid changes. As a result of this partnership, VTB strengthened its Amazon presence, earned recognition as an Amazon Advertising video case study, and its Director of Online Marketplace Development, Liz LaVallee, now shares those learnings as a presenter at Seller Labs’ Resonate event.

Vermont Teddy Bear

Liz LaVallee

Director of Online Marketplace Development