Case Study: Trillium Wire & Cable reduces ad spend and boosts Amazon profitability with Seller Labs Managed Services

Trillium Cable Reduces Costs While Maximizing Profits with Seller Labs Managed Services

Trillium Wire & Cable LLC, a wholesale distributor of electrical apparatus and wiring supplies, was struggling with declining returns and rising Amazon advertising costs after working with another provider. In 2020, the company turned to Seller Labs Managed Services for help reviewing and improving its Amazon ad strategy and reporting.

Seller Labs helped Trillium reduce spend, clean up campaigns, move slow-moving inventory, and improve store management using its advertising and reporting tools. The results included a 30% reduction in ad budget month over month, a 15% increase in monthly ad revenue, a 12% reduction in ACoS, a 7% reduction in TACoS, and a 16% increase in total return month over month.

Trillium Wire & Cable LLC

Greg Anixter

Owner