Case Study: Mid-size Apparel Company doubles October revenue with Seller Labs Managed Services

Seasonal Amazon Advertising Strategy Delivers Huge Halloween Numbers for Apparel Company

Mid-size Apparel Company, a long-time client, needed to boost visibility and sales for its seasonal Halloween apparel in advance of peak buying season; October revenue for these products can equal roughly two normal months. The company engaged Seller Labs Managed Services (SLMS) to develop an aggressive, time-sensitive Amazon advertising strategy to capture early seasonal demand.

Seller Labs implemented a multi-part plan—20% price reductions on targeted items, isolating seasonal SKUs into a dedicated portfolio, fixed bidding with Top of Search bid modifiers, and aggressive manual campaigns with portfolio-level optimization—shifting spend to top performers. The SLMS program drove $1,497,932.63 in advertising sales, lifted total October revenue to $3,221,060.75 (+103% YoY), increased ad revenue 147% over the prior year, and achieved a portfolio ACoS of 16.6% (well below the 30% target).