Case Study: Keymaster Games boosts Amazon revenue with Seller Labs

Keymaster Games Boosts Revenue with Seller Labs Services Guiding Its Amazon Advertising

Keymaster Games, a full-service board game publisher and retailer, was struggling to make Amazon Advertising work efficiently as they expanded from Kickstarter into Amazon. The company had strong sales potential, but its CEO, Matt Aiken, needed help reaching passive shoppers without getting pulled into the complexity of managing Amazon ads in-house. They turned to Seller Labs, using its Services offering for hands-on Amazon advertising support.

Seller Labs built and managed a more aggressive ad strategy for Keymaster Games, working closely with the team to optimize campaigns, plan launches, and refine performance over time. The results were dramatic: ACoS dropped from 126% to 15% in the first year, and revenue grew from $130K to $500K year over year. Seller Labs helped Keymaster Games scale ad spend from a few hundred dollars a month to as much as $10,000 while keeping returns healthy.

Keymaster Games

Matt Aiken

Chief Executive Officer