Case Study: Ann Arbor T-Shirt Company achieves 130% Amazon ad sales growth with Seller Labs Managed Services

Ann Arbor T-shirt Company boosts Amazon ad sales 130% with Seller Labs

Ann Arbor T-Shirt Company, a niche apparel brand printing over 500,000 shirts annually, was spending over $1 million per year on Amazon advertising. The company's owner, Jerry Kozak, realized he needed to reassess his PPC strategy to eliminate wasted ad spend and improve growth. He turned to Seller Labs and its Managed Services (SLMS) for expert assistance.

Seller Labs Managed Services implemented a broad-spectrum symbiotic ad-management process. The SLMS team performed an initial campaign overhaul to reduce wasted spend and then took over all existing campaign adjustments and optimizations. This partnership resulted in a 132% increase in total sales and a 130% increase in advertised product sales, while both ACoS and ACoP decreased.

Ann Arbor T-shirt Company