Case Study: Amazon Seller reduces wasted PPC spend with Seller Labs

Amazon Seller finds $10,625 in wasted ad spend in 60 days with Seller Labs

The customer, an Amazon seller, faced the significant challenge of wasted ad spend, with industry data showing that 28-40% of their monthly PPC budget was being lost to search terms that generated clicks but never converted into sales. This problem was exacerbated by the manual effort required to audit extensive search term reports and by Amazon's imminent auto-enrollment into new AI-driven ad placements.

Seller Labs provided a systematic solution through a detailed PPC audit process. This included formulas to calculate key metrics, a three-tier system to classify search terms for negation or promotion, and specific AI prompts to automate the analysis. By implementing Seller Labs' recommended weekly and monthly routine, the seller could systematically eliminate wasted spend and migrate winning terms to exact match campaigns, with documented results showing ACoS reductions of 20-35% and significantly higher profit per order.

Amazon Seller