Case Study: Guidle AG improves ad platform UX and performance with Selleo

Guidle AG improves its 22-member digital ad platform with Selleo

Guidle AG, a digital advertisement distribution company, sought to improve the main website and thematic pages of its application. The challenge involved integrating a Vue.js wizard seamlessly with the main app and enhancing the overall design and user experience. They engaged the vendor, Selleo, for custom development, UX/UI design, and SaaS development services to address these issues.

Selleo implemented a solution that included a comprehensive UX audit, followed by development work to integrate the Vue.js wizard and refine the design. The team fixed third-party component issues and utilized Cypress for testing. The result was a significant improvement in application performance and layout consistency. The finished product from Selleo featured a unified design, custom navigation, colour schemes, and language switching, ultimately creating a more technically sound and user-friendly advertisement management tool.

Guidle AG