Case Study: Sneaker Seekers achieves 20% sales growth with Sellbrite's AutoMCF

How Sneakers Seekers grew sales by 20% with autoMCF

Sneakers Seekers, founded by Stoyan Doynov, is an online retailer of brand-name and hard-to-find athletic shoes that struggled with manual eBay listings and multi-channel fulfillment. Looking for affordable automation, Sneakers Seekers adopted AutoMCF (a web-based service from Sellbrite) to connect eBay and other marketplaces to Fulfillment by Amazon (FBA) and streamline inventory updates.

AutoMCF automated eBay-to-FBA workflows and enabled new channels (Rakuten, Sears, Newegg), letting Sneakers Seekers list slow-moving stock with less labor. As a result, the new channels now account for 20% of sales—an extra $104,000 in the last six months—while improving velocity, inventory turns, reducing staffing needs, and allowing the company to hold slightly higher prices; AutoMCF delivered the automation and measurable growth.

Sneaker Seekers

Stoyan Doynov

Founder & Chief Executive Officer