Case Study: All About Shapewear achieves 2,500+ listings and centralized multichannel inventory with Sellbrite

All About Shapewear grew from 40 product listings to over 2,500

All About Shapewear, founded by Robinson Botero in Maryland, sells shapewear on Amazon, eBay and Shopify. After moving from appliances into apparel he struggled to keep inventory quantities synchronized across channels, which limited growth. To address this he adopted Sellbrite’s multichannel listing and inventory-management software.

Sellbrite centralized inventory, automated multichannel listings (three‑click creation) and integrated with ShipStation, eliminating oversells and reducing manual data work. As a result All About Shapewear grew from 20 SKUs (40 listings) in December 2014 to over 2,500 listings across five channels by December 2015; sales increased an average of 10% per month for 13 months, with 2015 revenue topping $500K, alongside faster order, fulfillment and accounting processes.

All About Shapewear

Robinsson Botero

President