Case Study: Shiseido achieves enhanced visibility, traceability and faster time-to-market with Selerant's Devex PLM

Using PLM to Enhance Visibility and Traceability

Shiseido, a global cosmetics company with multiple subsidiary brands and widely distributed teams, faced inconsistent formats, incomplete information, and coordination issues across R&D, packaging, brand and marketing. To unify processes and improve traceability, Shiseido engaged Selerant and adopted the Devex PLM system as a central source of truth.

Selerant implemented Devex across Shiseido’s in-house brands to harmonize workflows, standardize information-sharing, and connect packaging, formulation, launch plans and cost data in one platform. The deployment delivered faster time-to-market, more consistent briefs and improved collaboration and traceability — measurable improvements in speed and data consistency attributed to Selerant’s Devex solution.

Shiseido

Stephanie Colonese

Executive Director of Product Development