Case Study: Barilla achieves streamlined product development and faster nutrition labeling with Selerant's Devex PLM

The largest pasta company in the world perfects product development governance, streamlining formulation and nutritional labeling with Devex PLM

Barilla, the Italian family‑owned food company and the world’s largest pasta maker, needed to standardize and streamline product development and nutritional labeling across teams in 12 countries. Facing spreadsheet-driven processes, fragmented recipe data and complex multi‑market regulatory requirements, Barilla selected Selerant’s Devex PLM to centralize formulation data and improve governance.

Selerant implemented Devex PLM (later upgraded to Devex 3.7) to deliver a global, searchable formulations database, recipe simulation, automated nutritional calculations and country‑specific label generation. The solution improved collaboration and compliance, sped label creation and product launches, and supported reformulation at scale—Barilla reformulated more than 420 sauce, pasta and bakery recipes to lower sugar, saturated fat and salt.

Barilla