Case Study: Brown-Forman achieves enhanced product traceability and regulatory compliance with Selerant's formula-based PLM

Staying Ahead of the Curve of Product Traceability with Formula-Based PLM

Brown-Forman faced growing global traceability and regulatory complexity that made paper-based and disconnected systems untenable for ingredient-level transparency. Jimmy Bookstore, VP Product and Process Development at Brown-Forman, turned to Selerant’s Devex PLM to move formula data, specifications and documentation into a single, searchable system so the company could answer distributor, regulator and consumer questions and manage multi-country compliance efficiently.

Selerant’s Devex PLM centralized Brown-Forman’s formulas, automated threshold checks and cost calculations, and made it possible to find affected formulas and batches quickly—enabling Brown-Forman to update 70 different formulations after a European additive was delisted and to speed containment and response for supply issues. By using Selerant’s Devex PLM the company reduced compliance risk, standardized prevention workflows, shortened time-to-update across product lines and gained the operational confidence to respond faster to regulatory changes.

Brown-Forman

Jimmy Bookstore

Vice President of Global Director, Product Development & Innovation at Brown-Forman