Case Study: Stay Tray validates environmental credentials and achieves 50% corporate growth with Selerant’s Ecodex LCA

Impressive Environmental Credentials Help Fuel Stellar Growth for Aussie Startup

Stay Tray, an Australian startup founded by Kate Stewart, makes a reusable drink tray from 100% recycled material and needed to validate its environmental claims for corporate buyers. To provide a scientifically rigorous life cycle assessment (LCA) and measurable proof of sustainability, Stay Tray engaged Selerant to perform the analysis using Selerant’s Ecodex LCA solution.

Selerant conducted comprehensive data gathering and ran the LCA with Ecodex, confirming local sourcing, dishwasher compatibility and a take-back recycling approach, and showing a 7–8 use break-even on greenhouse gases, water and energy. Selerant delivered a detailed report and commercial presentation guidance in two weeks; Stay Tray used the findings to reinforce credibility, win industry awards and drive a 50% increase in corporate contracts.

Stay Tray

Kate Stewart

Co-founder And Managing Director