Case Study: Puig achieves unified product development and faster time-to-market with Selerant Devex PLM

Family-owned beauty and fashion company finds lasting success with Selerant

Puig, the family-owned beauty and fashion company behind more than 35 brands sold in 150+ countries, struggled with fragmented product development: multiple legacy systems created information silos, slowed collaboration across R&D, marketing, quality and regulatory teams, and made safety and regulatory calculations time-consuming. To unify processes and improve compliance, Puig selected Selerant and its Devex PLM solution (Devex for Cosmetics).

Selerant implemented Devex PLM—upgraded in 2020—and deployed modules for Product Development, Product Data Management, Regulatory and Innovation Process Management to replace legacy tools and centralize formulations, safety calculations and SDS generation. The consolidation created an automated feedback loop, reduced silos, accelerated time-to-market, improved regulatory compliance across Puig’s global footprint and enabled reuse of historical data for faster development, delivering clear operational efficiencies and more reliable safety outputs.

Puig