Case Study: a billion-dollar cosmetics and personal care customer harmonizes product launches with Selerant Trace One Devex PLM

a billion-dollar cosmetics and personal care customer harmonizes product launches across dozens of brands with Selerant

A cosmetics and personal care customer, a parent company with a massive global portfolio of nearly several dozen brands, faced a major challenge with disconnected product launch processes. This led to operations, R&D, and regulatory teams working with incomplete information, creating a rocky and inefficient launch cycle. To standardize workflows and create clarity, they implemented Selerant's Trace One Devex PLM system.

The solution from Selerant involved using Trace One Devex PLM to harmonize and codify the entire launch process across all brands and departments. The result was a world-class, end-to-end launch process with clearly defined roles. Everyone now collaborates within the system, receiving the same information in the same format, which has eliminated mystery and created a clear, methodical path to launch, including a standardized cost gate.