Case Study: Puntos Colombia Builds Self-Service Data Culture with Select Star

Puntos Colombia Builds a Self-Service Data Culture with Select Star

Puntos Colombia, one of Colombia’s largest customer loyalty platforms, needed to modernize its data infrastructure and make data accessible to a small team supporting more than 200 employees. Before Select Star, documentation was fragmented, lineage was hard to find, and most business questions flowed through tickets to the data team, slowing decisions and creating bottlenecks.

Select Star helped Puntos Colombia centralize documentation and lineage, support its migration to a custom-built platform, and launch a company-wide Data Champions program to build SQL and data literacy. With Select Star’s catalog and AI features, business users can now explore metadata, understand relationships, and generate SQL on their own, helping reduce support load and drive self-service analytics; the company also now centralizes 100% of its data documentation in Select Star and supports 80+ monthly active business users.

Puntos Colombia

Juan Esteban Serna Restrepo

Data Governance Manager