Case Study: Livesport achieves company-wide data discovery and saves 18 hours per week with Select Star

Livesport is bringing data discovery to the entire organization with Select Star

Livesport, a media company reaching 100 million users across 60+ sites and apps (including FlashScore), struggled to turn its growing pool of BigQuery and app interaction data into usable insights. Their small data team (grown from 2 to 8) was overwhelmed with manual documentation, frequent broken Tableau dashboards, and repeated internal requests for campaign and user‑path analyses. After evaluating 7 data discovery tools, Livesport selected Select Star to automate metadata collection and surface field‑level lineage between BigQuery and Tableau.

Select Star’s one‑click integrations and automated metadata/lineage made relationships between source tables and dashboards visible immediately, enabling Livesport to build a data mart, establish governance, and open self‑service access to product and marketing teams. The result: fewer support requests, reduced risk of breaking changes, and measurable time savings — Select Star is expected to save the data team up to 18 hours per week (hundreds of hours per year) while improving company‑wide access to trusted data.

Livesport

Zdeněk Hejnak

Senior BI Engineer