Case Study: Productboard increases data team productivity by 80% with Select Star

How Productboard has Increased Data Team Productivity by 80% with Select Star

Productboard, a B2B SaaS customer-centric product management platform, needed a better way to make data accessible across sales, marketing, product, and engineering. As its Snowflake warehouse grew to more than 3,000 tables, teams struggled to find where data came from, and the small data engineering team was overwhelmed by ad hoc questions and slow onboarding for new analysts. Productboard chose Select Star to help solve these data discovery and cataloging challenges.

Select Star automatically cataloged Productboard’s Snowflake warehouse and provided automated lineage across Looker and dbt, giving the company a centralized data catalog and single source of truth. This improved documentation, made dashboard and metric tracing easier, enabled self-service analytics, and cut Slack data questions from 30-50 per week to about 10. Productboard estimated the data team recovered up to 80% more time, while analyst onboarding became about 2x faster.

Productboard

Adrian Toman

Data Engineering Manager