Case Study: enercity AG drives user engagement for its social intranet with Seibert Linchpin

enercity AG launches social intranet for 2,800 employees with Seibert in 9 months

enercity AG, a Hannover-based energy company, needed to implement a digitalization strategy by moving its 2,800 employees to a modern social intranet. The challenge was to ensure adoption across a diverse workforce with varying levels of tech affinity, avoiding the failure of simply deploying a new IT tool without proper engagement. The vendor Seibert provided the Linchpin social intranet solution, built on Confluence, to address this.

The solution, named "enerdigi," was introduced via a comprehensive, multi-stage strategy focused on user engagement, not just as an IT project. Seibert's platform featured news, profiles, wikis, Q&A, microblogs, and surveys. Key to success was enercity's deployment of company-wide multipliers, extensive training, creative communication, and pre-loaded content. The results were favorable, with the intranet successfully launched and actively used, fostering a new culture of collaboration and information exchange across the organization.

enercity AG