Case Study: QSR achieves rapid AI innovation with SEI's Generative AI Center of Excellence

QSR conducts 15 proofs of concept in 120 days with SEI

A leading quick-service restaurant (QSR) brand partnered with SEI to establish a Generative AI Center of Excellence. The customer recognized the potential of generative AI but needed a structured approach and centralized function to move from inspiration to execution and accelerate adoption across its enterprise.

SEI implemented a solution to establish an AI CoE, defining a scalable framework to prioritize use cases and aligning key teams to embed guardrails. The results included conducting over 15 proofs of concept in the first 120 days and establishing a repeatable methodology for evaluating AI ideas across the business, unlocking an enterprise-wide capability to scale AI thoughtfully and quickly.

QSR