Case Study: Ontraport improves paid ad attribution and sales impact tracking with SegMetrics

Ontraport improves long-lag ad attribution with SegMetrics over 6-month customer journeys

Ontraport, a business automation platform, was challenged by the complexity of tracking marketing effectiveness across its long and multifaceted customer journey. With numerous funnels and conversions that could occur months after the initial ad click, they needed a solution to accurately attribute revenue. They implemented SegMetrics to gain clarity on their paid advertising performance.

Using SegMetrics provided Ontraport with the ability to track the entire customer journey from first click to eventual conversion, even over a six-month period. The solution made a huge difference by revealing the true ROI of their paid ads and even measuring the impact of individual salespeople during the process, enabling a more effective verticalization strategy.

Ontraport