Case Study: SimpliSafe achieves clearer paid ad performance and smarter budget allocation with SegmentStream

SimpliSafe UK gains a clear view on paid ad performance with AI-driven attribution

SimpliSafe UK, a home security company, faced challenges in accurately measuring the effectiveness of its upper-funnel paid advertising and unifying its cross-channel marketing data. To future-proof its analytics and optimize budget allocation, it partnered with SegmentStream to implement its AI-driven attribution and marketing mix optimization platform.

SegmentStream's solution provided a cookieless, AI-powered attribution model that revealed the true value of top-funnel campaigns like Paid Social and Generic Paid Search. This gave SimpliSafe a clear view of marketing performance, enabling data-driven budget reallocation that increased marketing agility and revealed a more cost-efficient customer acquisition cost for its Paid Social efforts.

SimpliSafe

Will Brooks

Head of Ecommerce