Case Study: Oxford Summer Courses achieves clearer ad attribution and better ROAS with SegmentStream

Oxford Summer Courses use AI-driven attribution to optimize ROAS and attract more students

Oxford Summer Courses, a provider of short educational programs, struggled to measure the effectiveness of its advertising due to complex, multi-device customer journeys and modern cookie restrictions. This lack of clarity made it difficult to optimize their marketing spend. They partnered with the vendor SegmentStream and its AI-powered, cookieless measurement solution to overcome these tracking challenges and gain a new perspective on paid channel performance.

SegmentStream implemented a unified analytics report and custom AI-driven attribution models to measure the true incremental impact of each marketing channel. This provided the data-driven insights needed for strategic budget allocation. As a result, Oxford Summer Courses gained a better understanding of its paid media, which helped it increase its advertising budget by 150% while maintaining a stable cost per acquisition and discovering new opportunities for optimization.

Oxford Summer Courses

Sophie Langer

Head of Marketing