Case Study: a leading financial services company achieves 126% more Google leads with SegmentStream

How the leading financial services client collaborated with SegmentStream to improve budget allocation and optimise digital advertising to get more leads and decrease CPA

The leading financial services company faced a challenge with its digital advertising, as it was unable to observe the full customer journey and understand the real ROI of its campaigns. This made it difficult to allocate its budget effectively between channels like LinkedIn and Facebook. To address this, the company collaborated with SegmentStream and its AI-powered marketing analytics platform.

By implementing SegmentStream, the client gained a clear view of each channel's incremental value, revealing that Facebook Ads generated 2.6 times more value than LinkedIn Ads. This data-driven insight allowed for better budget allocation and optimization, resulting in a 126% increase in Google leads and a decreased cost per acquisition (CPA). SegmentStream provided the necessary tools for the company to make informed advertising decisions.