Case Study: KitchenAid achieves 15% revenue growth with SegmentStream

How KitchenAid uses SegmentStream's AI-powered marketing mix optimization platform to get more purchases and decrease cost per conversion

KitchenAid, a premium home appliance brand, was challenged by the complex, multi-visit nature of its customer journey and modern privacy restrictions that made traditional marketing attribution inaccurate. This prevented the company from understanding the true value of its upper-funnel campaigns, leading to ineffective budget allocation. To overcome this, KitchenAid partnered with SegmentStream and its AI-powered marketing mix optimization platform.

SegmentStream’s solution provided a next-generation approach to measurement, designed to work in a cookieless world by calculating the incremental impact of each marketing channel on total revenue. This enabled KitchenAid to make informed budget decisions based on the true value of its campaigns. As a result, KitchenAid achieved a +15% increase in revenue from Google Ads, along with a serious improvement in purchases and Return on Ad Spend (ROAS).

KitchenAid

Cedric Van Hees

Digital Performance Specialist EMEA