Case Study: Szallas.hu achieves +243% Revenue from Google Ads with SegmentStream

How Hungary’s #1 accommodation booking portal, Szallas.hu, partnered with SegmentStream to solve its marketing analytics and attribution challenge and achieve better results from the online marketing budget

Szallas.hu, Hungary's leading accommodation booking portal, faced significant challenges in measuring the true impact of its cross-channel marketing efforts across platforms like Google Ads and Facebook. With no single source of truth, its team manually pieced together reports and struggled with attribution models that overvalued retargeting campaigns and undervalued upper-funnel activities due to cookie limitations. To solve this, they partnered with SegmentStream and implemented its AI-powered Marketing Mix Optimization Platform.

By utilizing SegmentStream's solution, which leverages machine learning and first-party data, the marketing team gained a unified, deduplicated view of campaign performance. This enabled them to accurately assess the incremental revenue driven by each channel and optimize their budget allocation effectively. As a result, Szallas.hu achieved a remarkable 243% increase in revenue from its Google Ads campaigns and plans to expand its use of SegmentStream to other group websites.

Szallas.hu

Laszlo Benes

Head of Performance Marketing