Case Study: Freshly Cosmetics achieves +146% Facebook conversions with SegmentStream

How Freshly Cosmetics, a leading clean beauty brand from Spain, partnered with SegmentStream to understand the proper value of its upper-funnel marketing campaigns

Freshly Cosmetics, a leading clean beauty e-commerce brand from Spain, faced a significant challenge in measuring the true ROI of its upper-funnel Facebook campaigns. Due to cross-device user behavior and tracking restrictions, traditional attribution models failed to capture the full impact of these ads, making it difficult to justify budgets and optimize spend. They partnered with SegmentStream and its AI-powered measurement platform to overcome this issue and gain a clearer understanding of their marketing performance.

By implementing SegmentStream's solution, Freshly Cosmetics was able to accurately attribute conversions to the original Facebook campaigns that influenced them. This data-driven approach allowed them to optimize their advertising strategy with confidence, leading to a remarkable 146% increase in Facebook conversions and an improved Return on Ad Spend. The success prompted the brand to roll out SegmentStream's platform across all its markets to support its global growth.

Freshly Cosmetics

Sergi Pijuan Hereu

Digital Product & Ecommerce Manager