Case Study: Cosatto achieves 25% more purchases with SegmentStream

How Cosatto, a brand of premium and award-winning baby products, implemented SegmentStream to reallocate budgets and improve its digital advertising performance

Cosatto, a UK-based premium baby products brand, struggled with attribution due to their long, multi-device sales cycles. This made it impossible to see the true value of their upper-funnel marketing campaigns, leading to inefficient budget allocation. They partnered with SegmentStream and its AI-powered marketing optimization solution to address this challenge.

SegmentStream's platform used AI to measure the incremental contribution of each marketing channel without relying on traditional cookie-based tracking. This provided Cosatto with data-driven insights into which traffic sources truly drove future purchases. As a result, Cosatto reallocated its budget more effectively, achieving a 25% increase in total purchases and a 12% reduction in cost per purchase.

Cosatto

Dan McKenna

Associate Digital Marketing Director