Case Study: Ribble Cycles achieves +260% Facebook Ads ROAS with SegmentStream

How an innovative UK-based bike manufacturer Ribble Cycles solved the challenge of marketing attribution and improved ROAS by implementing the SegmentStream platform

Ribble Cycles, a UK-based manufacturer of customizable bicycles, faced the challenge of accurately measuring the return on investment for their upper-funnel marketing campaigns. With high-value products and long sales cycles, traditional single-touch attribution models failed to show the true value of their social and display ads, making budget optimization difficult. To solve this, they partnered with the vendor SegmentStream and its AI-powered marketing analytics platform.

SegmentStream implemented its solution, which uses proprietary machine learning models and first-party data instead of cookie-based tracking to understand the complete customer journey and the true contribution of each marketing touchpoint. This allowed Ribble Cycles to optimize their media mix, leading to a significant +260% increase in their Facebook Ads Return On Ad Spend (ROAS).

Ribble Cycles

Matthew Lawson

Chief Digital Officer