Case Study: Via Marte achieves 75% email CTR with Segmentify gamification

Via Marte boosts email CTR to 75% with Segmentify

Via Marte, a fashion retailer with a nearly fifty-year history, approached the vendor Segmentify due to a lack of an effective email collection strategy. Their previous method focused only on registered users who had made purchases, which neglected audience expansion and left their email marketing efforts underutilized.

Segmentify implemented a two-step engagement campaign for Via Marte that incorporated gamification to build a robust email collection system. This solution successfully collected over 8,500 user emails. The campaign's welcome emails generated a 75% click-through rate within two weeks and delivered a 32x return on investment for Via Marte.

Via Marte