Case Study: PetsPyjamas achieves 3x conversion with Segmentify

PetsPyjamas boosts conversion 3x with Segmentify

PetsPyjamas, Europe's leading online pet-friendly travel booking site, faced the challenge of shortening its conversion funnel and increasing sales. Their goal required a more personalized customer journey, particularly in improving their search functionality which was heavily used by both new and returning visitors. They partnered with the vendor Segmentify to implement a personalization solution that would allow for granular optimizations without affecting the overall user-friendliness of their website.

By implementing Segmentify's personalization and search tools, PetsPyjamas was able to create a more tailored experience for its users. The solution delivered significant results, including a 3x increase in conversion rates. Furthermore, 12% of all hotel bookings were generated through personalization, and personalized search alone drove 3.5% of all bookings. Segmentify also helped achieve a 10% uplift in click-through rates.

PetsPyjamas