Case Study: iCLOTHING increases AOV by 19% with Segmentify

iCLOTHING boosts AOV by 19% with Segmentify

iCLOTHING, Ireland's leading online fashion retailer, faced a common ecommerce challenge as its extensive product range grew. Customers were becoming overwhelmed by too many choices, making purchasing decisions difficult, and the on-site search was not effectively helping them find desired items. To address this, they partnered with the personalisation platform Segmentify.

Segmentify implemented an automated product recommendation solution to personalise the customer journey. This drastically reduced the need for manual merchandising for iCLOTHING. The results were significant, including a 19% increase in average order value, a 3.6x higher conversion rate, and a 1.7x uplift in add-to-basket rate, demonstrating the powerful impact of Segmentify's technology.

iCLOTHING