Case Study: Geschenkidee achieves 16.5% revenue growth with Segmentify personalized recommendations

How Segmentify’s Personalised Recommendations Contributed 16.5% revenue for Geschenkidee

Geschenkidee, Germany's largest online gift shop, faced the challenge of helping indecisive visitors navigate its website of 20,000 unique products. The customer found that this overwhelming choice was hindering final purchase decisions and conversion rates. To address this, Geschenkidee sought an on-site personalisation engine from Segmentify, which also needed to be seamlessly integrated across its 12 different country-specific websites.

Segmentify implemented its AI-powered personalised recommendation tool, utilizing 17 personalisation tools and 8 different algorithms across the customer's platforms. This solution was tailored for both mobile and desktop and was live across all 12 countries in just 5 days. The results were significant: the tool contributed to a 3.5x higher conversion rate, a 10% higher average order value, and a 16.5% increase in revenue for Geschenkidee.

Geschenkidee

Mitch Vanderlinden

Head of Development