Case Study: Goto achieves 2.5x higher conversion rates with Segmentify

How Segmentify Outperformed Conversion Rates by 2.5x for goto.com.pk

Goto, a leading e-commerce platform in Pakistan, faced challenges with stagnating conversion rates and an over-reliance on promotions that failed to increase average order value. The company partnered with Segmentify to address a lack of meaningful personalization and high exit rates on key pages like search and 404 errors.

Segmentify implemented a highly personalized solution with 32 dynamic recommendation areas across the customer journey. This included showcasing complimentary items on the basket page and providing personalized suggestions on search and 404 pages. The results were a 2.5x higher conversion rate, a 33% increase in average order value, and a 7.5% uplift in overall revenue for Goto.

Goto

Syed Mustafa Sayem

Head of Digital