Case Study: Vögele Shoes achieves 4x conversion rates with Segmentify personal product recommendations

How Segmentify Outperformed Conversion Rates 4x for Vögele Shoes

Vögele Shoes, a family-owned retailer with a long history, partnered with personalisation provider Segmentify to enhance its online shopping experience. The challenge was to implement seamless, personalised product recommendations that would boost cross-selling and increase revenue without disrupting the user journey or appearing overly sales-focused, particularly for their core demographic of women aged 25-45.

Segmentify implemented its AI-powered personalisation engine, integrating it via a live XML feed and custom front-end code to ensure fast loading times. The solution placed targeted recommendations strategically on category, product, and basket pages. This approach delivered exceptional results: a 4x increase in conversion rates, an 11% uplift in average order value, and a 24.7% click-through rate from the personalised recommendations, greatly exceeding the company's goals.

Vögele Shoes

Alexander Vogel

Shop & Online Marketing Manager