Case Study: Joseph Turner achieves 30% higher AOV with Segmentify

How Segmentify Achieved 30% AOV Increase for Joseph Turner

Joseph Turner, a men's formalwear retailer, faced challenges in boosting revenue due to Brexit-related market uncertainty and a complex pricing structure. This made the company highly cautious about new investments and skeptical of third-party solutions. They sought to increase their average order value (AOV) and build a solid customer base to support future growth, turning to Segmentify for its personalisation engine.

Segmentify addressed these concerns by customizing its algorithm to work seamlessly with the retailer's intricate pricing and discounts, ensuring accurate display for every customer. This solution, implemented after a free trial to build confidence, delivered significant results. Joseph Turner achieved a 30% higher AOV, a 2.6x increase in conversion rate, and placed 20% more items in their baskets thanks to Segmentify.

Joseph Turner

Catherine Giles

Marketing Director