Case Study: sfmeble.pl boosts ecommerce revenue with Segmentify personalized product recommendations

How Polish leader of online furniture retail maintains a consistent 5% contribution from single-page type Segmentify campaigns

sfmeble.pl, a Polish leader in online furniture retail, was struggling to convert website visitors due to its extremely wide product catalog. The company needed a way to replicate the guidance of an in-store shop assistant online to help customers find relevant products quickly. To meet this challenge, they implemented machine-learning-based personalisation from Segmentify.

Segmentify implemented personalised product recommendation campaigns on the company's product detail pages. This solution included cross-sell and alternative product widgets. As a result, these single-page campaigns now consistently contribute 5% to overall revenue, generating 600,000 monthly orders from recommendations. This effort helped boost the company's overall ecommerce revenue by 20%.

sfmeble.pl

Jan Guenther

Co-founder