Case Study: Odamax achieves 37% CTR with Segmentify

How Odamax reached a 37% CTR with the help and know-how of Segmentify Customer Success Team

Odamax.com, a hotel-reservation website and child company of Etstur, needed a third-party personalisation tool to provide highly accurate hotel recommendations for its visitors. Their key challenges were the unique, one-shot nature of their commerce and the need for a solution that required minimal IT effort and could scale with seasonal changes in the tourism sector. They sought a responsive partner in Segmentify that could offer immediate support and new business ideas.

Segmentify implemented its machine-learning based personalised recommendation solution with a simple one-line JavaScript code integration, which was completed and ready to go live in just five days by their Success Team. The collaboration resulted in highly effective campaigns, including a 'This Region’s Most Popular Hotels' widget that achieved a 37% click-through rate. Overall, Segmentify's personalised recommendations generated 1.2% of all bookings and led to an 11% higher average order value when clicked.

Odamax.com

Deniz ULUS

Digital Marketing Supervisor