Case Study: Mothercare achieves 2.8x higher conversion with Segmentify Personalisations

How Mothercare experiences a 2.8x increase in conversion rate with Segmentify Personalisations

Mothercare Ireland, a global retailer for parents and young children, sought to create a more personalized online shopping experience for its three distinct customer segments. Their challenges included needing tailored messaging for each group, a solution that wouldn't burden their tech team, and a fear of disrupting their existing customer experience. They partnered with Segmentify to roll out its on-site personalisation solutions.

Segmentify implemented a custom technical approach that processed data without disrupting the site, requiring only a single line of code from the Mothercare tech team. A dedicated customer success manager provided support. The results were significant, with 16% of all revenue generated through Segmentify Personalisations. The solution drove a 40% increase in average order value and a 2.8x increase in conversion rate for users who clicked on the personalised recommendations.

Mothercare

Margaret Thornton

eCommerce Manager