Case Study: Fulham Timber & Building Supplies achieves 4.5x conversion rate growth with Segmentify

How Did Segmentify Achieve 4.5x Conversion Rate Increase for Fulham Timber

Fulham Timber & Building Supplies, an independent timber and builder’s merchant, faced the challenge of improving its online customer experience and increasing sales. Their website effectively served customers who used the search function but struggled to proactively present relevant products to other visitors. The E-commerce & Marketing Manager was also concerned about the time required to implement a complex personalisation solution, leading them to seek a service from Segmentify.

Segmentify implemented its personalisation product, which was integrated within 24 hours without any effort from the customer's team. The vendor’s customer success team proactively created and deployed recommendation widgets across the website, including areas Fulham Timber had not considered. This solution from Segmentify led to a 4.5x increase in conversion rate, a 26% rise in average order value, and significantly improved the overall user experience for their customers.

Fulham Timber & Building Supplies

Onur Levent

Ecommerce & Marketing Manager