Case Study: Heavins achieves 25% higher AOV with Segmentify

Heavins increases AOV by 25% with Segmentify

Heavins, an Ireland-based hardware and electrical store, faced challenges common in the home improvement ecommerce sector. They struggled to convey product expertise online, understand specific customer needs, and facilitate product discovery within their large catalogue, all of which hindered effective cross-selling. To address this, they partnered with the vendor Segmentify.

Segmentify implemented a solution to optimise cross-selling on Heavins' online store. The results were significant, including a 24% increase in add-to-basket actions. Most notably, Segmentify's solution drove a 25% increase in Heavins' average order value (AOV), with purchases made on tablets seeing an AOV increase of 1.7x.

Heavins