Case Study: Flaviar achieves 64% more conversions with Segmentify personalisation

Flaviar increases conversions by 64% with Segmentify

Flaviar, an online wine and spirits club, faced the challenge of delivering personalized product recommendations across its 25 operational locations and for its three distinct user types (Anonymous, Guests, and Members). This location and user-based personalization was critical for its mission but technically complex. To address this, Flaviar partnered with the vendor Segmentify to implement its personalisation features.

Segmentify implemented a solution that provided personalised product recommendations tailored to a user's specific location and membership status. This approach successfully managed different product stocks, prices, and purchasing options for each segment. As a result of working with Segmentify, Flaviar observed a 64% increase in conversions, an 8% rise in click-through rate, and a 36% uplift in add-to-cart rate.

Flaviar