Case Study: Fabiboutique increases retention by 10% with Segmentify

Fabiboutique increases retention by 10% with Segmentify

Fabiboutique, an Italian online fashion retailer, faced the challenge of improving its website user experience and optimizing its sales funnel to increase sales, especially as eCommerce grew during the COVID-19 pandemic. To craft smoother and more satisfactory online shopping experiences for its customers, the company turned to Segmentify for its personalisation solutions.

By implementing Segmentify's product and basket page recommendations, Fabiboutique achieved excellent and measurable results. The vendor's solution helped the retailer increase its customer retention rate by 10%, achieve 11% higher conversions, and observe a 19% uplift in average order value.

Fabiboutique