Case Study: D&R achieves a 73% increase in AOV with Segmentify gamification

D&R boosts AOV by 73% with Segmentify

D&R, a leading entertainment retailer, faced the challenge of standing out during the highly competitive Black Friday period where consumer expectations are high. To differentiate itself and engage more customers, D&R partnered with Segmentify to create an interactive campaign for Black Friday 2022.

Segmentify implemented a gamification solution for D&R, which provided a unique website experience to engage visitors. This strategy resulted in a 103% increase in conversions and achieved a 73% uplift in Average Order Value (AOV) during the campaign.

D&R